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Snapchat testing yet another redesign

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Amid tons of criticism since the controversial update that moved stories to the same tab as chat, Snapchat is testing a new redesign for the social media app. Snapchat's stock has been tumbling ever since the new redesign. Celebrities have had a hand in the falling stock prices. Kylie Jenner announced that she was not a fan of the redesign causes the stock to drop in the billions. Then, high profile celebrities Rihanna and Chrissy Teigen both announced they stopped using the app after a distasteful ad making light of domestic violence.

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Now, it seems that Snapchat is doubling back. In the test by a small group of users, Snapchat is moving stories back to the Discover section where they post news from publishers like Buzzfeed and Vogue as well as celebrity features. A spokesperson for the company said in a statement, "With this test, we’re retaining that idea [of separating friends and publishers], but bringing back one place for talking and one place for watching — organizing around users’ behavior, not just relationships." The company is working on a better way for users to consume the content they post. However, it is still looking bleak for the company. Their stock dropped again on Thursday. Are you excited for a new Snapchat redesign? Or do you like the current one? http://thecelebritycafe.com/2017/12/snapchat-adds-filters-ahead-major-redesign/