Selena Gomez named new brand ambassador for Pantene (Video)

Actress and singer Selena Gomez has been named the new celebrity brand ambassador for Pantene hair care products.

The 22-year-old’s new gig was announced Monday after she teased her Instagram followers with a video before the footage of her first shoot was released.

In the behind-the scenes video, the “Come & Get It” singer is dressed in all white and runs her fingers through her shiny brunette tresses and explains why she is excited about being the brand’s new spokesmodel.

“I’ve always loved using Pantene, so it’s a dream come true to be the brand’s newest ambassador. Not only because Pantene stands for strong, healthy hair but also because it encourages women to be their best selves,” Gomez said. “My style is constantly evolving and I love to take risks, so I’m always changing my hair style. I rely on Pantene to keep my hair strong and healthy so I can take on each day with confidence.”

Gomez will promote the brand’s “Strong Is Beautiful” campaign next month.

In the past, the songstress had fashion endorsement deals with Adidas and Kmart.



Top image courtesy of Jennifer Graylock/INFphoto.com
Twitter image courtesy of Selena Gomez
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