While the networks already know that live television viewing is down, a new Nielsen report cemented the trend, noting that streaming continues to climb with the popularity of Netflix and other streaming sources.
The results of the Total Audience Report, published by the Wall Street Journal, show that Americans still watched an average of 141 hours of live television during the last quarter, which is about 4 hours a day. However, that’s a 4 percent decrease from the same time period in 2013.
In addition, individual viewing time of live television a day dropped from 30 minutes to 28 minutes.
Viewers averaged 11 hours of web video streaming a month, up from 7 hours last year. That number could be even higher if it included video streamed on devices like the Roku, smartphones and video game consoles.
Broadcasting And Cable notes that the study did show that smartphone use jumped from 70 minutes to 93 minutes a day.
The number of homes with subscription video on demand services skyrocketed from 19 percent to 40 percent.
Overall, 2.2 million pay-TV customers have “cut the cord” since third quarter 2013.
Nielsen is finally starting to catch up with the trends. Last month, the research firm announced plans to start tracking viewership for streaming services.
image of ‘House of Cards’ star Kevin Spacey courtesy of Peter West/ACE/INFphoto.com
There has been a critical error on your website.<\/p>
Learn more about debugging in WordPress.<\/a><\/p>","data":{"status":500},"additional_errors":[]}