Olive Garden is introducing the first of its kind Never Ending Pasta Pass, which allows customers to buy an endless amount of pasta for seven weeks for a $100 price tag.
The restaurant chain will also throw in an unlimited amount of bread sticks and Coca-Cola brand soft drinks for all those who purchase this “limited edition” offer.
This offer will be available to purchase online starting Monday and will be available from Sept. 22 through Nov. 9.
The pass is designed to make Olive Garden customers “feel like VIPS,” said executive vice president of marketing Jay Spenchian.
The Never Ending Pasta Pass deal will start to be sold at 3pm and the restaurant is only offering 1,000 passes.
"What we're trying to do is get some attention," Spenchian also told USA Today. "It's sure to provoke a reaction."
This promotional deal follows in the footsteps of their Never Ending Pasta Bowl, which allows those who buy it never ending pasta for just $9.99. "It's our most popular and most requested promotion," said Spenchian, adding 13 million people have purchased it since it was introduced.
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