4. S.W. Basics
This brand could be found at your local Target and we couldn't be happier about how simple the ingredients are in each product. Not only are the ingredients certified organic, it's fair trade and derived from family farms. The star product from this brand? We love the herbal smell from the S.W. Basics Hibiscus Mask ($22). The mask exfoliates with natural alpha-hydroxy acids in the hibiscus and doesn't feel drying due to the lavender.

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