Media giant Conde Nast announced today that it has bought Pitchfork, a site that focuses on independent music.
The deal was first reported by The New York Times, who spoke with Conde Nast chief digital officer Fred Santarpia. He said that the deal brings “a very passionate audience of millennial males into our roster.”
Conde Nast’s roster already includes Allure, Glamour, GQ, Vanity Fair, Wired and Vogue.
Pitchfork founder and CEO Ryan Schreiber told the Times in a statement that the company is “incredibly fortunate” to have been picked up by Conde Nast. “Their belief in what we do, combined with their additional expertise and resources, will allow us to extend our coverage of the artists and stories that shape the music landscape on every platform,” he said.
Pitchfork will continue publishing its quarterly magazine, Pitchfork Review. The company did recently try to break into film criticism with The Dissolve, although that site was shut down in July.
Conde Nast refused to say how much the deal was worth.
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