Lush Cosmetics has started a LGBTQ rights campaign called #GayIsOk in partnership with the organization All Out.
The campaign aims to reach 10 million people with the simple message that #GayIOk.
“In 76 countries, it's a crime to be gay,” Lush writes. “Friendship and acceptance is a lifeline to those who are currently living in fear and hiding because of anti-gay laws. Hold out a sparkly hand of support to LGBTQ people around the globe, and help us reach through those dark, oppressive laws with a ray of friendship.”
Lush is now selling a gold bar of soap with the #GayIsOk slogan and urging those who buy it in support of the cause to post it on social media with the hashtag to contribute to the outreach.
The proceeds of the soap will go to grassroots LGBTQ rights groups and contribute to the greater cause of acceptance.
Lush has tweeted, “From coast to coast and country to country, we believe in love. LGBT rights are human rights. Join us and tell the world why #gayisok!”
image via Twitter from Lush Cosmetics