Eva Mendes has been named the face of Estee Lauder’s new ad campaign for New Dimension. Both the new skincare and the campaign will be launched in August.
The skincare line is targeted at regenerating skin, which Mendes talked about in a statement announcing her new role in the company.
"Since my teenage years, I have always admired Estée Lauder, the woman and the brand,” she said, Vogue reports, saying she loves the “power we have as women to take control and transform our own beauty.”
Allure reports two new products being released as part of the New Dimension campaign are the New Dimension Shape + Fill Expert Serum and the New Dimension Expert Liquid Tape.
Mendes told Women’s Wear Daily about her first experience with Estee Lauder in seventh grade.
She recalled going to a beauty counter and “the lady asked me if I’d like a spritz of Knowing. To me, it represented what a woman should smell like. I’ve been wearing it since. Every year my mother gives it to me for Christmas.”
image via Zelig Shaul/ACE/INFphoto.com