A really beautiful new PSA from the Ad Council has gone viral, thanks to its inspirational message that love sees no boundaries, including race, religion, sexual orientation, age or disability.
The three-minute ad shows people gathering to watch a large screen that shows two skeletons of humans who are in love. Soon, two women come out from behind the screen. More couples - from friends to sisters to couples - go behind the screen to show that, as the screen says, “Love Has No Labels.”
The video has gone viral incredibly quickly, racking up 15 million views just since Tuesday.
According to Ad Week, the screen was set up in Santa Monica, California on Valentine’s Day and was created by Persuade content. The agency behind the ad was R/GA.
“We decided to take this on because we felt it was very important to encourage people, all Americans, to examine their unconscious biases,” AdCouncil CEO Lisa Sherman told AdWeek. “As much progress as we've made as a country, we absolutely still have more work to do.”
To learn more about the AdWeek campaign, go to LoveHasNoLabels.com. The site includes a quiz and stories from people who have had to deal with bias.
screenshot from AdCouncil YouTube video
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