Brian Williams will not be anchoring NBC Nightly News again tonight and NBC still hasn’t made a final decision about his future. However, that decision could come down soon.
The network launched an investigation into Williams last week, after he apologized for his fabricated Iraq War story. He claimed he was on a helicopter that was struck by an RPG in 2003, when he was not. It’s a claim he has repeated several times in the past decade and several of his other stories have come under scrutiny on the web.
While Williams has taken himself off Nightly News for “several days,” NBC hasn’t made a decision yet when it comes to their most famous personality. Sources for The New York Daily News say that the network will make a decision either “today or tomorrow.”
Meanwhile, The New York Times reports that Williams has dropped on The Marketing Arm’s celebrity trustworthiness scale. Before the scandal broke wide open, Williams was No. 23 on the list. On Monday, he dropped all the way to No. 835, right next to the Oklahoma City Thunder’s Russell Westbrook and Duck Dynasty’s Willie Robertson.
Firing Williams could be a costly decision, even if journalistic ethics say that he should be. The Times notes that in 2013, NBC made $200 million from advertising for the evening news. ABC came in a distant second with $170.6 million, according to stats from Kantar Media.
image courtesy of B. Ach/INFevents.com
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