Hollywood continues to use YouTube like a farm system, with E! becoming the latest network to hire a YouTube star to headline a new show. The network picked Grace Helbig to host a show.
Currently titled The Grace Helbig Project, the series will feature Helbig giving her unique take on pop culture. She will also get to interview celebrity guests each night. While that sounds like countless other talk shows, Helbig hopes that her oddball approach to interviewing guests from her car or in a store will draw audiences. She will also make sure to keep her fans engaged.
The comedienne is known for her hit YouTube channel “It’s Grace,” which has over 2 million subscribers. She has also won a Streamy award for her DailyGrace series and her book, Grace’s Guide: The Art of Pretending to be a Grown-Up, topped the New York Times Bestseller list.
“Congratulations to E! for giving an Internet-obsessed introvert a talk show," Helbig said in a statement. "I'm looking forward to working with humans.”
The Grace Helbig Project will start in April.
E! did recently lose Chelsea Handler to Netflix, Helbig has some big shoes to fill.