A bizarre and really creepy Domino’s Pizza print ad surfaced online. Clearly inspired by Fifty Shades of Grey, the ad agency that came up with it featured a tongue tied up S&M-style.
The tongue is seen tied up and even ball-gagged. A slogan, surrounded by chains, reads “You’re going to suffer and enjoy every moment - Domino’s Sriracha. Super spicy, super tasty.”
The ad allegedly ran in Israel, but a spokesman for the international pizza chain told People that they did not end up running with it. Spokesman Tim McIntyre said that an agency representing the Domino’s franchise in Israel pitched the idea.
“It never ‘officially’ appeared anywhere, because it was ill-advised, unfunny and not brand-appropriate,” McIntyre explained. “In a word, it was stupid.”
McIntyre told People that he thought it was a parody too before checking up on it. “I’m still shaking my head,” he said.
Clearly, Domino’s is not going to strike a sponsorship deal with Universal for Fifty Shades of Grey.
image courtesy of Domino’s
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