Kim Kardashian and Kanye West are the stars of Balmain’s Spring/Summer 2015 menswear campaign, which was shot by Mario Sorrentini.
The first photo from the campaign was released on Monday, showing Kardashian grabbing her husband’s face to kiss him.
Creative director of the fashion house, Olivier Rousteing, said in a statement regarding Kardashian and West starring in it: “Together, they represent love, beauty and diversity—they are the new modernity.”
E! Online reports Rousteing also called the couple “style icons and friends.”
In the series of photos, the Keeping Up with the Kardashians star and Yeezus rapper and model several designs from Balmain’s Spring/Summer collection.
The couple are known to step out in Balmain designs and even sometimes dress their daughter, North, 1, in them.
“This is more than a campaign, it expresses something beyond clothes—it is a celebration of love and friendship. This is a new statement for Balmain,” Rousteing also said.
Kardashian and her famous family have all shared the first photo to their respective social media accounts, with Khloe Kardashian writing “Shut it down!!!!!! Yaaassssss!!! I am so in love with this picture!!! KiKi+Yeezy.”
Image via Twitter from Kim Kardashian
Image via INFphoto.com