Amanda Seyfried has become the newest face of Givenchy, replacing actress Liv Tyler. The Les Miserables actress is now the face of Very Irresistible and Clé de Peau Beauté.
Seyfried just wrapped up the ad campaign for the fashion house, which will appear both on television and in print. She talked to Women’s Wear Daily about her newest gig, saying when she was offered the job her answer was “F—k yeah.”
“It’s an honest collaboration. I’m proud to be a part of [the brands I’m involved with] because what they do is really cool, especially Givenchy — they’re so artistic,” she explained. “And I feel like I have a foot in the fashion industry now.”
Seyfried wears Givenchy on the red carpet a lot, one example being at the 2013 Tony Awards.
She does admit, however, that saying yes to this takes her “away from” her work as a working actress. “They’re hard work, and the more you do, they take away from your work as an actor,” she said. “I’m doing these two campaigns because I care about them and the people involved. They’re great things to be attached to.”
New York Magazine reports that the ads will come out this October. They also note it’s unclear if Tyler still has a role with Givenchy or if Seyfriend completely replaced her.
image: INF Daily