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Dish City
24-Aug-2005
Written by: Jaimie E. Gusman
The Dish Network is promoting free service for the city or town who legally changes their name to “Dish.“
Satellite Television’s Dish Network is offering a decade of free service for every household in the first city or town that consents to change its name to “Dish.”
According to Echostar Communications Corp. spokesman Mark Cicero, there are no cities who are in agreement with legally changing their name to “Dish” despite the free service that is offered. Increased competition from cable and lower sales has caused Echostar subscriptions to decrease by 33 percent. The free service promotion is an advertising campaign designed to give the Dish network a new brand image.
The winning city will receive around $4 million for a town consisting of 1,000 households. In return, the city must put the Dish name on government buildings, schools, and post offices.
Cities and towns have until November 1 to submit their names to Echostar.
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