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TV Channels in Europe Claimed by Disney
27-May-2009
Written by: Gina Ferrara
Jetix replaced by Disney.
The Hollywood Reporter has stated that this past Tuesday, it was decided that five children’s TV channels in Europe will be changed to the popular programming of the Disney channel later this year. Disney will be claiming the original channel, entitled “Jetix,” in Slovakia, Bulgaria, Hungary, and the Czech Republic, which will increase the viewership of Disney by at least 12 million households.
Giorgio Stock comments in bizjournals.com that the first rebranding of Disney channel in Poland made clear the demand for the type of programs appealing to kids and family values was highly successful and hopes for Disney Channel to become the premier source of entertainment on television for children and preteens.
The programming for the channel in Europe is set to appeal to both the 2-5 and 6-14 age groups, according to MediaPost News. Stations will be specific to each individual market in the country and be dubbed for every dialectic language.
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