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Katy Perry Helps Fight AIDS with Fashion
15-May-2009
Written by: Ashley Welch
Katy Perry is just one of the new celebrity ambassadors to join up with H&M and Designers Against AIDS, a campaign aimed to help spread awareness of HIV and AIDS to today’s youth.
The second year that H&M has spearheaded this movement appears to be just as star-driven as the last. The “I Kissed a Girl” singer is joined by Cyndi Lauper, Dita Von Teese, Yoko Ono, Estelle, N.E.R.D, and Moby in the fashion effort against AIDS. Each star designs a piece of clothing with their own creative symbol of safe sex on it to be sold in the H&M youth DIVIDED department beginning on May 28, 2009.
Perry’s contribution consists of a leotard with a smiley face inside a heart for women and a t-shirt for men, stating, “What’s On the Outside is What Counts.”
Twenty-five percent of sales from the line, which is all 100% organic cotton, will be donated to youth HIV/AIDS awareness projects.
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